spin

April 28-30

Explore the latest trends in online commerce, payments and marketing at Digital River's Globalocity conference for clients and partners.

Knowledge

Choose from more than 30 education sessions to get the insights and strategies you need to accelerate your online sales around the world.

Networking

Join a community of global experts – people who are in the business of growing online sales for some of the biggest brands on the Internet.

Great Venue

Marriott Marquis
San Diego Marina
333 West Harbor Drive
San Diego, California 92101

Why Attend Digital River's Globalocity Conference?Never before has the landscape of digital commerce, payments and marketing been more competitive and complex. Globalocity provides an opportunity for a community of experts to come together to share experiences, best practices and new innovations to grow business on a global scale. Get the data-driven insights you need to take action and build a successful direct-to-consumer commerce business.

At this three-day conference, you will:
  • Strategize and network with industry trendsetters from around the world who have hands-on expertise running online businesses and shaping the future of commerce.
  • Access industry data and real-world case studies to benchmark your online results against the best in the business.
  • Learn how to maximize customer relationships and accelerate revenue based on proven commerce, payments and marketing best practices.
  • Define actionable plans to take your online experience to the next level and ensure that your customers keep coming back to buy more – and more often.
If you are a digital commerce, payments or marketing leader interested in optimizing and growing your online business, then Globalocity is the place for you!  
 

Register for GlobalocityGlobalocity is your invitation to join a community of global experts – people who are in the business of growing online businesses for some of the world’s biggest brands. Registration includes access to all keynote presentations, networking activities, social events, education sessions and meals provided during the conference. Hotel and travel fees are not included in the price of registration. Globalocity is open to Digital River current and future clients and partners.

General Registration

Early Bird Rate
US$495 (available through February 28, 2015)
Full Price
US$995

Education Sessions

Choose from 25 education sessions, providing new insights and strategies to accelerate your global online sales. Test your ideas, share best practices, and discuss the latest trends and technologies in commerce, payments and marketing. Gain strategies to create compelling global online buying experiences that build customer loyalty.

Commerce

  • The Future of Digital Commerce
  • Strategic Choices for Brands to Go Direct
  • Managing Commerce Risk
  • Optimizing Mobile and Social Channels
  • Advanced Segmentation

Payments

  • A Booming Market in Brazil
  • Optimization of Subscriptions and Renewals
  • Mobile POS, Loyalty and Incentive Programs
  • Increasing Conversions with Fraud Management
  • Offering the Right Localized Payment Mix

Marketing

  • International SEO
  • Conversion Optimization Strategies
  • Bridging Online and Offline Channels
  • Global Customer Acquisition
  • Econometric Analytics and Data Mining

Global Markets

  • An Introduction to Global Expansion
  • Complexities of the Chinese Market
  • Expansion Opportunities in Europe
  • Looking East for Big Opportunities to Grow
  • Optimizing Cross-border Commerce

Expert Insights

  • Commerce Insights and Benchmarks
  • Payment Insights and Benchmarks
  • Marketing Insights and Benchmarks
  • Reseller Channel Insights
  • Leveraging Analytics to Grow Your Business

Digital River University Registration

Early Bird Rate
US$250 (available through February 28, 2015)
Full Price
US$500

Training Sessions

Attend training courses to increase your expertise on Digital River’s enterprise commerce and payments platforms. Discover features to improve your customer experience and streamline operations – and leave with a deeper understanding of our platforms through training tailored to audiences with different knowledge levels and user needs.

Introduction to Global Commerce

  • Global Commerce Capabilities Overview
  • Site Administration
  • Catalog Management
  • Storefront Web Content Management
  • Merchandising and Promotions
  • Q&A with Product Specialists

Global Commerce Open Architecture APIs

  • Storefront APIs
  • Fulfillment APIs
  • Order Lifecycle APIs
  • User Management APIs
  • Q&A with Integration Specialists

Global Commerce Featured Capability Setup

  • Subscriptions, Part A
  • Subscriptions, Part B
  • Market Segmentation, Part A
  • Market Segmentaion, Part B
  • Breakout Sessions with Subject-Matter Experts

Other Platforms

  • Digital River World Payments
  • Global Commerce Payments
  • smartChannel
  • Free-to-Play (F2P) Gaming

Globalocity ScheduleNever before has the phrase “knowledge is power” been more important to your commerce success. Globalocity’s conference program is designed to give you the insights and strategies you need to develop a successful online business, grow your global sales and build lasting customer relationships.

Tuesday28th
Wednesday29th
Thursday30th
7:30 am - 9:00 pm
Registration
8:00 am to 9:00 am
8:00 am - 9:00 am
Global Commerce Capabilities Overview
New to Digital River’s Global Commerce platform? Discover how you can build an engaging and successful storefront for your shoppers. This session helps you master the overall shopper experience and optimize traffic and conversion rates for your ecommerce site. Topics: home page overview, CBI, customer service, payments, marketing services
Digital River University Training: Introduction to Global Commerce
9:00 am to 10:30 am
9:00 am to 10:30 am
Site Administration
Review the backend capabilities of Global Commerce and how to use its features to create a successful ecommerce experience. Topics: company setup, template management, system fees, registrations, tax settings, users and permissions
Digital River University Training: Introduction to Global Commerce
9:00 am to 10:30 am
Subscriptions, Part A
Sign up for Part B, which follows this session on Tuesday, 10:30 AM – 12:00 PM. Subscriptions rely on renewals to maximize shopper lifetime value. The Global Commerce platform subscription solution provides the critical infrastructure and flexibility necessary to support and scale this recurring revenue stream. Attend this hands-on training session led by product experts to create, manage, and optimize subscription products and settings on your store. Topics: subscription settings, subscription products, subscription renewals, subscription controls
Digital River University Training: Global Commerce Featured Capabilities
9:00 am to 10:30 am
Storefront APIs
Rest APIs support the shopper-side of your storefront. This in-depth, hands-on training session outlines common scenarios for building a storefront using Digital River REST APIs, including OAuth and Shopper API suites. Topics: building a storefront with APIs, third-party application enablement, shopper API functionality
Digital River University Training: Global Commerce Open Architecture API Framework
9:00 am to 10:30 am
Digital River World Payments
Reduce the complexities of selling globally and optimize the shopping experience for your consumers with Digital River World Payments (DRWP). This session will provide an overview of the DRWP platform, demonstrating how it can help you manage the entire payments lifecycle, maximize authorization rates, reduce cart abandonment, protect transactions against fraud, and add new sales channels around the world. Topics: setup reporting tools, page builder
Digital River University Training: Other Platforms
10:30 am to 12:00 pm
10:30 am to 12:00 pm
Catalog Management
Shoppers expect flexible, easy-to-use experiences on ecommerce sites. This session provides an overview of the tools you need to gain complete control over products, catalogs, content, and pricing with Digital River’s Global Commerce platform. Topics: product setup, private stores, product templates, subscriptions
Digital River University Training: Introduction to Global Commerce
10:30 am to 12:00 pm
Subscriptions, Part B
You must sign up for Part A, Tuesday, 9:00 – 10:30 AM, as a pre-requisite for Part B. Subscriptions rely on renewals to maximize shopper lifetime value. The Global Commerce platform subscription solution provides the critical infrastructure and flexibility necessary to support and scale this recurring revenue stream. Attend this hands-on training session led by product experts to create, manage, and optimize subscription products and settings on your store. Topics: subscription settings, subscription products, subscription renewals, subscription controls
Digital River University Training: Global Commerce Featured Capabilities
10:30 am to 12:00 pm
Fulfillment APIs
Enhance your site for administrative functions such as catalog services, bulk product feeds, and sales feeds. Topics: entitlements for digital downloads, other fulfillment OFI, physical fulfillment
Digital River University Training: Global Commerce Open Architecture API Framework
10:30 am to 12:00 pm
Global Commerce Payments
Gain a deeper understanding of the payment capabilities in Digital River's Global Commerce platform. We will provide an overview of payment method displays in the platform, recommendations to optimize your payment mix, and insights into supported on- and off-shore payment offerings to provide your shoppers with the right localized shopping experience. Topics: configure payment and locale settings
Digital River University Training: Other Platforms
12:00 pm to 1:00 pm
Lunch
1:00 pm to 2:30 pm
1:00 pm to 2:30 pm
Storefront Web Content Management
Create a dynamic look and feel for your storefront with Global Commerce tools that customize pages, promotional items, themes and links. Topics: store builder, storefront text editing, device detection and response, widgets, SEO, localization, geolocation
Digital River University Training: Introduction to Global Commerce
1:00 pm to 2:30 pm
Market Segmentation, Part A
Sign up for Part B, which follows this session on Tuesday, 2:30 – 4:00 PM. Tap into new market segments with the Private Stores feature in Digital River’s Global Commerce platform. This capability empowers you to create unique customer experiences by defining the products and pricing you want to make available to specific sets of shoppers. Topics: product setup, theme, landing page creation
Digital River University Training: Global Commerce Featured Capabilities
1:00 pm to 2:30 pm
Order Lifecycle APIs
Stay informed about the activity on your site with Digital River’s Classic APIs that provide notifications about products, orders, subscriptions, and shoppers. Topics: products webhooks, sales and orders notifications, subscription lifecycle events, bulk users
Digital River University Training: Global Commerce Open Architecture API Framework
1:00 pm to 2:30 pm
smartChannel
If you’re like most digital and branded manufacturing companies serving small and medium-sized businesses, you have a revenue-critical channel of resellers and distributors. Learn how to leverage capabilities in Digital River’s smartChannel platform to grow your partner channel revenue and modernize how you do business with partners. Topics: partner setup, dashboard tools
Digital River University Training: Other Platforms
2:30 pm to 4:00 pm
2:30 pm to 4:00 pm
Merchandising and Promotions
Merchandising programs convert browsers into buyers and create stronger connections with shoppers by increasing your company’s value proposition and marketplace. Attend this session to learn about the Global Commerce tools you can use to engage your customers with relevant, dynamic personalized online shopping experiences. Topics: offer setup and programs, email, site optimization A/B testing, custom bundles, site configuration settings, in-site search, marketing reporting dashboard
Digital River University Training: Introduction to Global Commerce
2:30 pm to 4:00 pm
Market Segmentation, Part B
You must sign up for Part A, Tuesday, 1:00 – 2:30 PM, as a pre-requisite for Part B. Tap into new market segments with the Private Stores feature in Digital River’s Global Commerce platform. This capability empowers you to create unique customer experiences by defining the products and pricing you want to make available to specific sets of shoppers. Topics: product setup, theme, landing page creation
Digital River University Training: Global Commerce Featured Capabilities
2:30 pm to 4:00 pm
User Management APIs
Provide a seamless shopping experience for customers who navigate from your site to the Digital River-hosted shopping site and propagate customer sign-on information through a Remove User Management API. Topics: create user profile request, get user profile request, login request, validate session request
Digital River University Training: Global Commerce Open Architecture API Framework
2:30 pm to 4:00 pm
Free-to-Play (F2P) Gaming
Make an impact in the digital gaming market with Digital River. This session will provide a high-level overview of the Digital River F2P platform and explain how to set up a campaign, including virtual currency packages, subscriptions, in-game articles, bundles and account fraud mitigation settings. Topics: campaign setup
Digital River University Training: Other Platforms
4:00 pm to 5:00 pm
4:00 pm to 5:00 pm
Q&A with Product Specialists
Your access to the Global Commerce experts. This Q&A session provides you an opportunity to meet with product specialists and receive hands-on training in the Global Commerce platform.
Digital River University Training: Introduction to Global Commerce
4:00 pm to 5:00 pm
Breakout Sessions with Subject-Matter Experts
Working on specific features for your storefront? This session provides you one-on-one access to Global Commerce subject matter experts who can answer your task-specific questions and provide hands-on assistance.
Digital River University Training: Global Commerce Featured Capabilities
4:00 pm to 5:00 pm
Q&A with Integration Specialists
Work with system integration specialists to create and integrate APIs to optimize your store.
Digital River University Training: Global Commerce Open Architecture API Framework
6:00 pm to 9:00 pm
Welcome Reception
6:00 am - 7:00 am
Morning Fitness Program
7:30 am - 8:30 am
Breakfast
7:15 am - 5:30 pm
Registration
8:30 am to 10:45 am
General Sessions
8:30 am to 9:15 am Conference Welcome Address and Opening Keynote David Dobson, CEO, Digital River
9:15 am to 9:45 am Guest Keynote Ajit Sivadasan, VP and General Manager, Global Ecommerce and Marketing, Lenovo
9:45 am to 10:10 am Commerce Award Presentation Thomas Peterson, EVP and General Manager, Commerce, Digital River
10:10 am to 10:45 am Guest Keynote
10:45 am to 11:05 am
Break
11:05 am to 12:20 pm
General Sessions
11:05 am to 12:20 pm
Revitalize at the Digital Spring – Executive Talks that Inspire
Join top commerce executives for a series of short, "Ted Talk" style presentations, revealing their insights into commerce, payments and marketing. Find out how they're challenging conventional wisdom. Reinventing familiar tactics. And boldly leading the world's leading brands in exciting new directions.
Moderated by Thomas Peterson, EVP and General Manager, Commerce, Digital River
12:20 pm to 2:00 pm
Lunch
2:00 pm to 3:25 pm
General Sessions
2:00 pm to 2:15 pm Payments Award Presentation Souheil Badran, SVP and General Manager, Digital River World Payments and SMB Commerce
2:15 pm to 2:45 pm 2015 Digital River Global Insights Report Scott Heimes, SVP and CMO, Digital River
Colin Clark, GVP, Data Services, Digital River
2:45 pm to 3:30 pm Winning the Consumer Custody Battle – A Client Panel Moderated by Peter Sheldon, VP and Principal Analyst, Forrester Research
3:30 pm to 3:45 pm
Break
3:30 pm to 5:15 pm
Global Insights Lab
3:45 pm to 4:25 pm
3:45 pm to 4:25 pm
The Future of Digital Commerce
What's in store for the future of digital commerce? Will it be shaped by an evolution or revolution? As past innovators have showed us, the future’s genius might be in rewriting the rules rather than inventing a brand-new platform or product. This session will cover the latest in digital commerce trends and technologies and solutions. Topics will include multichannel retail and the “Internet of Things,” social commerce, and digital in-store experiences. Explore new ways to innovate within your online store and your product – you’ll think beyond traditional shopping processes and places and think about new ways for your customer to buy and experience your product.
Peter Sheldon, VP and Principal Analyst, Forrester Research Commerce
3:45 pm to 4:25 pm
A Booming Market in Brazil
Brazil has quickly become the largest ecommerce and mobile market in Latin America and the fourth largest payment card market in the world, with the highest card penetration of any country in Latin America. Analysts forecast that this country will reach $25.6 billion in online sales by 2017, presenting companies with a significant opportunity to attract a new set of shoppers and increase online revenue. As enticing as the ecommerce opportunity is in Brazil, there are some significant barriers to entry. This session will explore how to enable online business in this important market.
Alphonse Voigt, CEO and Co-Founder, Ebanx
Brenda Schlender, Director, Global Ecommerce, Mary Kay
Wade Pylka, Product Manager, World Payments, Digital River
Payments
3:45 pm to 4:25 pm
International SEO
Let us help you fully leverage the power of search as you expand your site across international markets. We’ll review the nuances of search engines like Yandex and Baidu, and cover best practices to ensure proper indexation, minimal duplicate content, language separation and competitive focus. This session will arm you with tips on when and how to expand in this ever-changing landscape.
Christopher Birkholm, Program Manager, SEO and Site Optimization, Digital River Marketing
3:45 pm to 4:25 pm
An Introduction to Global Expansion
Taking an online business into new geographies is a significant investment. In this session, explore the strategies unique to each part of a “Crawl, Walk, Run” phased approach for going global. We’ll look at the benefits and risks of each phase from a commerce, payments and marketing perspective, as well as define what it truly means to deliver a local customer experience.
Jonathan Porterfield, Director, Web and Ecommerce, Seagate
Jonas E Forsberg, VP, Global Online Sales and Marketing, Jabra
Howard West, Director, Global Strategies, Digital River
Global Markets
3:45 pm to 4:25 pm
Commerce Insights and Benchmarks
Billions of global online transactions and millions of consumer touch points serve as the backdrop for this session. Gain a new perspective on global commerce trends by reviewing commerce-based key performance indicators, as well as regional- and country-level insights. The information you take away from this session will help you gauge activity levels for your own online stores and determine growth objectives for your business.
Pete Olson, Senior Director, Customer Discovery, Digital River
Colin Clark, GVP, Data Services, Digital River
Expert Insights
4:35 pm to 5:15 pm
4:35 pm to 5:15 pm
Strategic Choices for Brands to Go Direct
An increasing number of brands are moving online to sell direct to customers, ultimately to provide a more optimal brand experience: more product selections and competitive pricing, better services and greater convenience. If done right, going direct will drive incremental sales without creating conflict among your channel partners. This session will review strategic choices and best practices – supported by real-world success stories – to ensure your brand is ready to open a successful direct online channel.
Alex Becker, Global VP and GM, Branded Manufacturers, Digital River Commerce
4:35 pm to 5:15 pm
Optimization of Subscriptions and Renewals
Subscriptions continue to grow in popularity, cultivating customer loyalty and offering greater opportunity for a regular and predictable revenue stream with order renewals. However, in the world of data breeches, managing a subscription business has become more challenging than ever. Attend this session to learn current best practices for effectively managing your global subscription and renewal business.
Paul Larsen, Partner, Paul Larsen Consulting
Eric Christenson, GVP, Commerce Business Infrastructure, Digital River
Payments
4:35 pm to 5:15 pm
Conversion Optimization Strategies
Onsite conversion optimization is a frequently overlooked and under-funded initiative. In this analytics-focused session, join Digital River’s marketForce Site Optimization team to explore a variety of marketing strategies – ranging from multivariate testing and dynamic personalization, to user experience insights and exit intent tactics.
Gretchen Barrett, Program Manager, Site Optimization, Digital River Marketing
4:35 pm to 5:15 pm
Unraveling the Complexities of the Chinese Market
The Asia Pacific region is a critical component to all growing global business models, as it continues to be the fastest growing online market in the world. Fueled by a growing middle class and an estimated 173 million online shoppers – more than any other country – this Asia powerhouse dominates the market. Learn how to develop growth strategies that are complemented by Alibaba, navigate China’s restrictive social media policies, and capitalize on the popularity of mobile devices.
Allen Qu, CEO, Netconcepts
Humphrey Chan, GM and VP, Asia Pacific and Japan, Digital River
Global Markets
4:35 pm to 5:15 pm
Payment Insights and Benchmarks
When it comes to advising our clients on online business decisions, our approach is backed by the billions of online transactions that we manage around the globe. In this session, we put our data insights to work for you. Explore a variety of data points related to authorization rates, payments mixes and average order value. Walk away with benchmarks and recommendations on how to optimize your payments program and transform it from a cost center into a strategic revenue driver.
Expert Insights
6:30 pm to 10:00 pm
Evening Social Event
6:00 am - 7:00 am
Morning Fitness Program
7:30 am - 8:30 am
Breakfast
8:30 am to 8:45 am
General Sessions
8:30 am to 8:45 am Day Two Welcome Address Thomas Peterson, EVP and General Manager, Commerce, Digital River
8:45 am to 9:25 am
General Sessions
8:45 am to 9:25 am 2015-2016 Digital River Innovation Roadmap Ted Cahall, EVP and COO, Digital River
9:35 am to 10:15 am
9:35 am to 10:15 am
Managing Commerce Risk
Running a global online business while delivering a satisfactory total cost of ownership is a challenging and complex undertaking. To sell your products in countries around the world, you need to deal with global compliance, tax collection and remittance, fraud prevention and order fulfillment. The success of your business rests on a solid Commerce Business Infrastructure to securely and successfully process order information, transact payments and deliver products to your customers. Attend this session to learn about current trends and strategies for managing and minimizing your global commerce risk.
James Gagliardi, VP, PRoduct and Innovation, Digital River
Dyann Bradbury, Senior Director Corporate IT Compliance, Digital River
Commerce
9:35 am to 10:15 am
Turn Disruption into Dollars with Mobile POS, Loyalty and Incentive Programs
Today’s merchants are constantly looking for alternative payment methods that will play to the consumer’s increasing desire for simplicity and convenience. Mobile payments, loyalty, and incentive programs continue to emerge and challenge established norms. During this session, explore how to integrate EMV contactless and PIN-debit payments, as well as loyalty and incentive programs into a mobile point-of-sale (POS) solution that offers secure big-box capabilities without the price tag or complexity.
Craig Thomson, VP and GM, SMB Payments, Digital River
Grant Storry, Director, Mobile Products, Digital River
Payments
9:35 am to 10:15 am
Optimizing Marketing with Statistical Modelling
Beyond just tracking marketing outcomes, optimizing your marketing budgets requires knowing which marketing efforts are generating sales, not just taking credit for them. Traditionally, online direct marketing methodologies have been dominated by last-click attribution. Learn how Digital River’s marketForce uses statistical modelling to determine the role of marketing channels and properly credit them for sales throughout the funnel—allowing clients to invest in channels that produce incremental revenue and drop investments that aren’t truly contributing.
Eric Lanser, Senior Manager, Analytics, Digital River Marketing
9:35 am to 10:15 am
Exciting Expansion Opportunities Await in Europe
“Any card, any country, any terminal” was the premise of the Single Euro Payments Area (SEPA) initiative that began in 2002, with a goal of establishing a single market for electronic payments in Europe. Since then, the online shopping market in Europe has grown substantially over the past decade and offers some of the most exciting opportunities for expansion. This session will explore growth opportunities in specific countries in EMEA and key strategies for success.
Global Markets
9:35 am to 10:15 am
Marketing Insights and Benchmarks
Are you looking for more guidance on how much to invest in customer acquisition? In this session, you will review marketing-based key performance indicators. You will also gain unique views into return-on-spend analytics, campaign optimization and analytics on customer data.
Expert Insights
9:35 am to 1:05 pm
Global Insights Lab
10:15 am to 10:30 am
Break
10:35 am to 11:15 am
10:35 am to 11:15 am
Optimizing Mobile and Social Channels
Today's consumers expect you to know them, understand them, and deliver what they want, where, when and how they want it. Discover new and exciting ways to market and sell to the always connected consumer. Learn how to leverage responsive web design, apps, APIs, and wallet payment types to optimize and personalize your customers’ shopping experiences.
Commerce
10:35 am to 11:15 am
Increasing Conversions with Fraud Management
While a variety of fraud management methods have proven successful, we continue to find new ways to protect online transactions across the globe. Leveraging local expertise and configuring sophisticated risk management tools is imperative to protecting not only your customers and payment transactions, but also your brand reputation. This session will explore solutions for mitigating fraud and driving greater sales conversions for your online business.
Michael Halls, Senior Director, Ecommerce and Risk, Digital River Payments
10:35 am to 11:15 am
Global Customer Acquisition
Are you looking for new ways to increase acquisition across your direct online channel? Attend this session to compare traditional and non-traditional approaches to key marketing strategies, including SEO, paid search and social media. Learn best practice strategies – what works and what doesn't – when it comes to acquiring new customers across key global geographies.
Mike Michelson, Senior Manager, Acquisition Strategies, Digital River Marketing
10:35 am to 11:15 am
Looking East for Big Opportunities to Grow
With its large consumer population, rising demand for online commerce and untapped market potential, Southeast Asia is quickly becoming an attractive destination on the next commerce frontier. While this region offers obvious and significant opportunities for online growth, it also presents some significant barriers to entry. This session will explore key strategies for successfully entering this emerging market – from setting up your business to overcoming major challenges
Humphrey Chan, GM and VP, Asia Pacific and Japan, Digital River Global Markets
10:35 am to 11:15 am
Reseller Channel Insights
Find out how companies are modernizing their online commerce programs and growing revenue through their resellers. During this session, you will explore research results – based on 100 interviews – that reveal how companies view the value proposition of their reseller channel and how they see future business models and investments playing into their expansion plans.
Expert Insights
11:25 am to 12:05 pm
11:25 am to 12:05 pm
Advanced Segmentation
Advanced segmentation strategies can be used to create personalized shopping experiences that drive significant revenue and lifetime customer value. When applied in combination with private stores, loyalty programs and other targeted communications, you can open an online revenue channel tailored exclusively for segmented audiences – ranging from VIP customers and key demographics, to partners, employees and shoppers in select countries. During this session, you’ll learn actionable strategies to effectively market to select audience segments, manage purchase limits and discounted prices, and strengthen customer relationships.
Commerce
11:25 am to 12:05 pm
Offering the Right Localized Payment Mix
A successful digital commerce transaction is dependent on many factors–but at the end of the transaction, it all comes down to whether the customer is able to pay. Even with top-notch store design and flawless functionality, shoppers will abandon their carts when they can't pay using their preferred payment method. Grounded in key insights and analytics, this session will explore how the right global payments strategy and localized payment mix can be a key revenue driver for your business.
Rick Barbari, GVP, Payments Products, Digital River Payments
11:25 am to 12:05 pm
Econometric Analytics and Data Mining
Attend this session to learn how purpose-built clickstream data collection and statistical analysis can work together to reveal insights into customer purchasing behavior. Successful automated programs tailored around strategic transactional messaging, cross-sell initiatives, proactive chat optimization, and cart abandonment tactics can net significant gains in engagement, conversions and revenue. Hear how successful global businesses use these marketing strategies to achieve meaningful results for their businesses — and walk away with strategies you can immediately put into practice.
Eric Lanser, Senior Manager, Analytics, Digital River Marketing
11:25 am to 12:05 pm
Optimizing Cross-border Commerce
Technology improvements and new best practices are enabling faster, better and safer cross-border commerce. Learn how to increase your sales conversions by optimizing for checkout localization, fraud management, taxes, shipping and customs duties around the world.
Global Markets
11:25 am to 12:05 pm
Leveraging Analytics to Grow Your Business
Big data can have a big impact when used correctly. During this session, you will learn strategies for transforming your company data into insights. Get advice on how to build a team of data experts and learn how the right processes and tools can help you maximize the increasing amounts of information available to your business today. This session will review case studies that demonstrate the positive effects of this business transformation.
Colin Clark, VP, Data Services, Digital River Expert Insights
12:05 pm to 1:05 pm
Lunch
1:10 pm to 1:25 pm
General Sessions
1:10 pm to 1:25 pm Marketing Award Presentation Scott Heimes, SVP and CMO, Digital River
1:25 pm to 2:05 pm
General Sessions
1:25 pm to 2:05 pm
Turning Freemiums into Big Revenue: A Client Panel
A growing number of companies are using freemium business models to drive sales. From downloading, live streaming, and in-app purchasing to subscription and pay-as-you-go. Discover new strategies for monetizing your product offerings and increasing profitability… even as you give it away for free.
Moderated by David Woolenberg, SVP, Digital Commerce Global Sales, Digital River
2:05 pm to 2:20 pm
General Sessions
2:05 pm to 2:20 pm Globalocity Recap and Closing David Dobson, CEO, Digital River

Globalocity Keynote SpeakersJoin our community of experts at Globalocity and get on the inside track with industry leaders who know what it takes to succeed online.
View our current speaker line-up and check back as we continue to add more speakers on a regular basis.

Keynote Speakers

David Dobson

CEO, Digital River

David leads Digital River's mission to help companies find new and better ways to successfully build and grow profitable online businesses on a global basis.

Peter Sheldon

VP and Principal Analyst, Forrester Research

Peter serves e-business and channel strategy professionals who are focused on digital commerce technologies and solutions, including B2C and B2B commerce platforms and digital in-store technologies.

Ajit Sivadasan

VP and General Manager, Global Ecommerce and Marketing, Lenovo

Ajit Sivadasan heads Lenovo's Global Online strategy including all aspects of their B2B and B2C Sales and Marketing activities online across some 70+ countries.

Souheil Badran

SVP and General Manager, Digital River World Payments and SMB Commerce

Souheil leads all aspects of the company’s global payments strategy, including strategic development, sales and marketing, product management, operations, mergers and acquisitions.

Ted Cahall

EVP and COO, Digital River

Ted leads Digital River's strategic offering from design to delivery, including the global product development, engineering, QA, IT and delivery organizations.

Scott Heimes

SVP and CMO, Digital River

Scott leads corporate marketing strategy, planning and communications, and oversees creative services, the Digital River Partner Network, and Digital River’s marketForce marketing agency.

Thomas Peterson

EVP and General Manager, Commerce, Digital River

Tom leads the global strategy and execution for Digital River’s commerce business, working with SMBs and multinational enterprises to help them build and grow profitable online businesses.

David Woolenberg

SVP, Digital Commerce Global Sales, Digital River

David specializes in digital commerce sales and operations, helping companies set online growth strategies and build profitable international businesses.

Jonas E Forsberg

VP, Global Online Sales and Marketing, Jabra

Current VP and former General Manager for the Jabra consumer division in North America, Jonas has extensive experience within sales and marketing for Europe, Middle-East and Africa.

Colin Clark

GVP of Data Services, Digital River

Colin Clark leads Digital River’s global data services with a focus on accelerating client growth by offering products and services that utilize the vast data resources at Digital River.

Additional Speakers

Alphonse Voigt

CEO and Co-Founder, Ebanx

Brenda Schlender

Director, Global Ecommerce, Mary Kay

Jonathan Porterfield

Director, Web and Ecommerce, Seagate

Allen Qu

CEO, Netconcepts

Networking at GlobalocityA key part of Globalocity is catching up with colleagues, building relationships with a community of experts and learning from one another.

Welcome Reception

We will kick off the first night of Globalocity with a networking reception.

  • Get acquainted with the who’s who in global commerce, payments and marketing.
  • Mix and mingle with Digital River clients and partners who share similar business aspirations.

Evening Social Event

At the end of the second day, relax and unwind with great food and conversation.

  • Engage in dialogue around today’s industry trends and relevant topics.
  • Enjoy rooftop patio entertainment in the warm Southern California weather.

Global Insights Lab

A destination for free, personalized business consultations on your commerce, payments and marketing questions.

  • Get expert advice and best practices for growing your online channels and marketing campaigns.
  • Benchmark your business against industry indices and data.
  • See demos of Digital River’s revenue-generating solutions.

To pre-schedule a private consultation, contact your account representative or email globalocity@digitalriver.com.

Globalocity Partner Showcase

Get to know a strong network of preferred commerce service provider partners.

  • Learn about complementary products and services and specialized, third-party strategic consulting services that can maximize your commerce investment.
  • Extend and enhance the capabilities of your online stores.

Become a Globalocity Sponsor: Influence the InfluencersPut your brand in front of this influential audience of 500+ online commerce, payments and marketing leaders from the U.S., Europe and Asia. Globalocity attendees represent a variety of industries, including branded manufacturing, retail, software, electronics, gaming, entertainment, retail, direct selling, and travel and leisure.

74% of attending companies have an annual revenue of more than $10 million.
48% have 1,000 or more employees; 30% have 5,000 or more employees.
94% of attendees have decision-making responsibilities for their companies' online businesses.
76% of past attendees held c-level, vice president or director titles.

The LocationOffering the amenities of a luxurious, full-service hotel, the Marriott Marquis San Diego Marina is ideally located in the heart of downtown San Diego, adjacent to Seaport Village and the San Diego Convention Center and within five minutes of San Diego International Airport. A short walk takes guests to Horton Plaza, the Gaslamp District, Farmer’s Market and the Amtrak station.

Hotel Group Rate

We are pleased to offer a special group rate of US$199 per night for all Globalocity attendees. This rate will apply April 26–30, 2015. Please contact the hotel directly to make reservations and reference “Digital River’s room block” to secure your conference rate. The room block will close on April 3, 2015, midnight Central Standard Time.

Transportation Details

Located three miles from the San Diego International Airport. Depart airport and follow Harbor Drive along the waterfront. The hotel will be on the right.

View transportation to and from the airport

View hotel map

Valet parking: US$45 a day

How to Get the Group Rate:

Make your reservation online or call the reservation office at

Toll Free: 877-622-3056

Local Phone: 619-234-1500

Marriott Marquis San Diego Marina

333 West Harbor Drive
San Diego, CA 92101